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New Times Square Store Transforms Shopping with Immersive Tech

1/27/2026

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Summary

Story summary

tm:rw opened in July 2025 in Times Square, New York, as a retail space focused on immersive technology and creativity.
Co-founders Nathalie Bernce and Jacov Nachtailer aim to enhance shopping by enabling visitors to interact with products like VR glasses and robot massages.
The 20,000-square-foot store offers rotating offerings every four to six weeks.
Expansion plans emphasize intentional collaboration with creators.

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Story summary

tm:rw opened in July 2025 in Times Square, New York, as a retail space focused on immersive technology and creativity.
Co-founders Nathalie Bernce and Jacov Nachtailer aim to enhance shopping by enabling visitors to interact with products like VR glasses and robot massages.
The 20,000-square-foot store offers rotating offerings every four to six weeks.
Expansion plans emphasize intentional collaboration with creators.