Story perspectives
Rutgers Athletics Faces $78M Deficit, New Director Takes Charge
1/27/2026
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Story summary
- Keli Zinn, athletics director at Rutgers University, assumed the role on July 30, 2025.
- Rutgers reported a $78 million deficit for the 2024-25 fiscal year, with total deficits at $516.9 million since joining the Big Ten.
- Record revenues reached $146.6 million, but expenditures rose due to coaching salaries and support staff costs.
- Zinn aims to boost fundraising and plans premium seating, licensing, and sponsorship revenue.
