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Cathay Pacific Set to Rebrand Dragonair as Cathay Dragon

1/27/2026

35 4 Full Breakdown

Summary

Story summary

Cathay Pacific group plans to rebrand its Dragonair subsidiary as "Cathay Dragon" to boost identity.
The plan has been discussed for several months.
Carolyn Leung, Cathay's corporate communications manager, did not confirm the rebranding.
Dragonair's name was established in 1985 and acquired by Cathay in 2006, serving mainland China and Asia with lower fares.
Today, 60% of Dragonair's passengers hold Hong Kong or mainland Chinese passports.

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Story summary

Cathay Pacific group plans to rebrand its Dragonair subsidiary as "Cathay Dragon" to boost identity.
The plan has been discussed for several months.
Carolyn Leung, Cathay's corporate communications manager, did not confirm the rebranding.
Dragonair's name was established in 1985 and acquired by Cathay in 2006, serving mainland China and Asia with lower fares.
Today, 60% of Dragonair's passengers hold Hong Kong or mainland Chinese passports.