Totally Spies! Expands Reach with New Streaming Partnership

The animated series *Totally Spies!* is set to expand its audience through a new partnership with Rakuten TV, which will feature several seasons of the show on its FAST (Free Ad-supported Streaming Television) and on-demand services. This initiative coincides with the series' 25th anniversary and the development of a live-action adaptation produced by Will Ferrell at Amazon MGM Studios. The original *Totally Spies!* series, which debuted in 2001, follows the adventures of secret agents Sam, Clover, and Alex.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

Under the agreement, Seasons 1 and 2 of *Totally Spies!* will be available on Rakuten TV in the UK, Ireland, Italy, the Netherlands, and Spain. Seasons 3 and 4 will be accessible in Germany, Austria, and Switzerland. This move is part of Banijay Kids & Family's strategy to leverage its established brands in the free streaming market, following the success of other titles like *Mr Bean: The Animated Series*.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

Dan Lewsey, Global Head of Digital at Banijay Kids & Family, emphasized the strength and global appeal of their portfolio, stating, “We have a wealth of proven, evergreen brands within our portfolio, and this partnership with Rakuten TV underscores their strength and global appeal.” Marcos Milanez, Chief Content Officer at Rakuten TV, highlighted the significance of the collaboration, noting that it aims to deliver high-quality family entertainment for free across Europe.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

The partnership between Banijay Kids & Family and Rakuten TV reflects a growing trend in the streaming industry, where established brands are increasingly utilized to attract audiences to free streaming platforms. This strategy not only enhances the visibility of classic shows like *Totally Spies!* but also aligns with the demand for family-oriented content in the competitive streaming landscape.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

While the expansion of *Totally Spies!* into new markets is generally viewed positively, some critics argue that reliance on nostalgia-driven content may limit opportunities for new and original programming. This perspective raises questions about the balance between leveraging established franchises and fostering innovation in the animation sector.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

As *Totally Spies!* celebrates its 25th anniversary, Banijay Kids & Family has announced plans for new merchandise and collectibles to commemorate the milestone. The upcoming live-action series is also anticipated to generate further interest in the franchise, potentially expanding its audience even more.

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

• “We have a wealth of proven, evergreen brands within our portfolio, and this partnership with Rakuten TV underscores their strength and global appeal.” — Dan Lewsey, Global Head of Digital, Banijay Kids & Family

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move

• “ Marcos Milanez, Chief Content Officer at Rakuten TV, added: “Our partnership with Banijay Kids & Family brings iconic titles to Rakuten TV’s FAST channels, delivering high-quality family entertainment for free across Europe.” — Marcos Milanez, Chief Content Officer, Rakuten TV

With Live-Action Series In The Works, ‘Totally Spies!’ Makes FAST Move