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Mattel and Hasbro Launch K-Pop Demon Hunters Toy Lines

1/27/2026

39 9 Full Breakdown

Summary

Story summary

Mattel and Hasbro unveiled their first toy lines based on Netflix's KPop Demon Hunters at the Nuremberg Toy Fair, with products set for 2026 and featuring Rumi, Zoey, and Mira.
Mattel's offerings include an American Girl collection and various collectibles.
Hasbro introduces NERF gear and electronic light sticks for concert-style play.
The film has 482 million views, Netflix's most-watched title, and a sequel is in development for a 2029 release.

History

Historical Context

The Nuremberg Toy Fair, established in 1949, has become a pivotal event in the global toy industry, showcasing around 70,000 new products annually. In 1985, major companies like Mattel reported significant sales, with Mattel alone generating $1.5 billion. This fair reflects the industry's shift towards integrating popular media into toy lines, enhancing cultural engagement and sales strategies.

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Story summary

Mattel and Hasbro unveiled their first toy lines based on Netflix's KPop Demon Hunters at the Nuremberg Toy Fair, with products set for 2026 and featuring Rumi, Zoey, and Mira.
Mattel's offerings include an American Girl collection and various collectibles.
Hasbro introduces NERF gear and electronic light sticks for concert-style play.
The film has 482 million views, Netflix's most-watched title, and a sequel is in development for a 2029 release.

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