Story perspectives

Range Sports Acquires Superfly, Expands Experiential Marketing

1/27/2026

Summary

Story summary

Range Sports has acquired Superfly, the live events firm behind Bonnaroo and Outside Lands.
Outside Lands ownership remains with Superfly, which will continue to produce the festival with Another Planet Entertainment.
Superfly's founders will join Range Sports to lead a new experiential IP creation initiative across sports and entertainment.
This marks Range Sports' sixth acquisition in three years and signals expansion of its brand consulting and experiential marketing services.

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Story summary

Range Sports has acquired Superfly, the live events firm behind Bonnaroo and Outside Lands.
Outside Lands ownership remains with Superfly, which will continue to produce the festival with Another Planet Entertainment.
Superfly's founders will join Range Sports to lead a new experiential IP creation initiative across sports and entertainment.
This marks Range Sports' sixth acquisition in three years and signals expansion of its brand consulting and experiential marketing services.