Chicago's United Center Introduces THC Beverages at Live Events

Chicago's United Center has made headlines by becoming the first major arena in the United States to offer hemp-derived THC beverages at its concessions. This initiative stems from a multi-year partnership with local brands Rythm and Señorita, which will provide a selection of THC-infused drinks for attendees aged 21 and older. The beverages will be available during concerts and live events starting February 4, 2026, with special promotions planned for the launch, including giveaways and non-infused samples at two upcoming shows: The New Edition Way Tour and the Life Is a Highway Tour.

Chicago's United Center Is the First US Arena to Serve THC DrinksChicago’s United Center Becomes First Major Events Arena to Sell THC BeveragesUnited Center to begin offering THC beverages from brands Senorita, RYTHMChicago’s United Center First Major U.S. Arena to Sell THC-Infused DrinksChicago's United Center will sell THC beverages at concessions in a U.S. arena firstGetting high at concerts now an option as THC beverages soon to be sold at the United Center concerts

The initial lineup of THC beverages includes four options, each containing 5 milligrams of hemp-derived THC. Flavors include Señorita's Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma, along with Rythm's Sativa Mandarin Orange. These drinks will be sold at various points throughout the venue, including grab-and-go stations and bars, although they will not be available during Chicago Bulls or Blackhawks games.

Chicago's United Center Is the First US Arena to Serve THC DrinksChicago’s United Center Becomes First Major Events Arena to Sell THC BeveragesChicago’s United Center First Major U.S. Arena to Sell THC-Infused DrinksGetting high at concerts now an option as THC beverages soon to be sold at the United Center concertsChicago's United Center will sell THC beverages at concessions in a U.S. arena firstUnited Center to begin offering THC beverages from brands Senorita, RYTHM

The introduction of THC beverages aligns with a growing consumer interest in alternatives to alcohol. According to a study by Brightfield Group, 14% of U.S. adults reported using some form of hemp-derived THC product in early 2025, up from 8% the previous year. Ben Kovler, CEO of Green Thumb Industries, which owns a stake in Rythm, emphasized that consumers are increasingly seeking options that do not lead to hangovers, reflecting a broader trend of reduced alcohol consumption among adults.

Chicago's United Center will sell THC beverages at concessions in a U.S. arena first

Despite the excitement surrounding this partnership, the sale of THC beverages occurs amid evolving regulations. A federal ban on intoxicating hemp products, signed into law by President Donald Trump, is set to take effect in November 2026, which could impact the availability of such products. Critics, including Kevin Sabet, president of Smart Approaches to Marijuana, have voiced concerns about the safety of THC beverages, labeling the decision to sell them as "reckless."

Getting high at concerts now an option as THC beverages soon to be sold at the United Center concerts

Joe Myhra, Chief Operating Officer of the United Center, expressed enthusiasm for the partnership, stating, "As we continue to evolve our offerings for our guests, Rythm's Chicago roots made its beverage line a natural fit for the United Center experience." Kovler added that the initiative reflects a shift in consumer preferences, noting, "THC beverages are not trying to replace alcohol. They are just another option, one that is hangover-free."

Chicago’s United Center First Major U.S. Arena to Sell THC-Infused Drinks

While the partnership marks a significant milestone for the hemp industry in Illinois, uncertainties remain regarding the enforcement of new federal regulations. The Congressional Research Service has indicated that the future of intoxicating hemp products is unclear, raising questions about their market viability. As the United Center embarks on this new venture, it may set a precedent for other venues considering similar offerings.

Chicago's United Center Is the First US Arena to Serve THC Drinks

• “We are excited to introduce Señorita and RYTHM to the United Center, bringing fans a new way to enjoy their live entertainment experience,” — Joe Myhra, Chief Operating Officer, United Center

Chicago’s United Center Becomes First Major Events Arena to Sell THC Beverages

• “This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois' leading THC beverages,” — Ben Kovler, Chairman and Interim CEO, Rythm, Inc.

Chicago's United Center Is the First US Arena to Serve THC Drinks

• “It’s a reckless decision, especially now, after we know so much about how dangerous these drinks are,” — Kevin Sabet, President and CEO, Smart Approaches to Marijuana

Getting high at concerts now an option as THC beverages soon to be sold at the United Center concerts

The introduction of THC beverages at the United Center represents a notable shift in the live entertainment landscape, catering to evolving consumer preferences while navigating a complex regulatory environment.

Chicago's United Center will sell THC beverages at concessions in a U.S. arena first