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Fanatics Taps Kendall Jenner for Super Bowl Betting Ad

1/27/2026

Summary

Story summary

Fanatics Inc. will debut a Super Bowl ad on February 8 featuring Kendall Jenner to promote its sports-betting business.
The 30-second ad will air at halftime of Seattle Seahawks vs. New England Patriots game.
The spot plays on rumors about Jenner's relationships with athletes and highlights a lavish lifestyle funded by winnings.
Fanatics started its sports-betting business in 2023 and added a prediction-markets product, produced by OBB Media amid scandals.

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Story summary

Fanatics Inc. will debut a Super Bowl ad on February 8 featuring Kendall Jenner to promote its sports-betting business.
The 30-second ad will air at halftime of Seattle Seahawks vs. New England Patriots game.
The spot plays on rumors about Jenner's relationships with athletes and highlights a lavish lifestyle funded by winnings.
Fanatics started its sports-betting business in 2023 and added a prediction-markets product, produced by OBB Media amid scandals.