Full Breakdown
Emma Stone and Yorgos Lanthimos Collaborate on Super Bowl LX Ad
1/28/2026, 12:08:19 AM
Overview of the Super Bowl Ad
Emma Stone and Yorgos Lanthimos are set to debut their first-ever Super Bowl advertisement titled "Unavailable," which will air during Super Bowl LX on February 8, 2026. This marks Squarespace's 12th appearance at the Super Bowl, showcasing the platform's commitment to innovative advertising. The 30-second commercial will feature a blend of the duo's signature bold and darkly humorous style, a hallmark of their previous collaborations such as "The Favourite" and "Poor Things."
Production Details
The ad was shot in London using black and white film, with production design led by James Price, known for his work on "Poor Things" and "Bugonia." The music for the campaign is composed by Jerskin Fendrix, with sound design provided by Johnnie Burn, founder of Wave Studios. In addition to "Unavailable," Lanthimos is also directing a separate Super Bowl ad for Grubhub, marking his first foray into Super Bowl advertising.
Teaser and Marketing Strategy
Ahead of the full release, Squarespace has shared a 15-second teaser exclusively with The Hollywood Reporter, generating anticipation for the ad. The campaign will also include a series of movie posters that create a visual narrative aligned with the ad's suspenseful themes. While specific plot details remain undisclosed, the promotional materials hint at an emotional storyline, particularly focusing on the reason behind Stone's tears in the ad.
Criticism & Opposition
While the collaboration has garnered excitement, some critics may question the effectiveness of celebrity-driven ads in conveying brand messages. The reliance on high-profile figures like Stone could overshadow the product's features, leading to debates about the balance between entertainment and advertising efficacy.
Official Statements & Responses
Squarespace has expressed enthusiasm for the collaboration, emphasizing the unique vision that Stone and Lanthimos bring to the project. The company aims to leverage their creative synergy to engage audiences during one of the most-watched events in American television.
What's Next
As the Super Bowl approaches, further details about the "Unavailable" ad and its narrative will be revealed, alongside the release of the accompanying movie posters. The campaign is expected to unfold in stages, maintaining viewer interest leading up to the game day.
