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Cognac Producers Cut Vines Amid Declining Market Demand

1/28/2026

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Summary

Story summary

In January 2026, Cognac producers began the first coordinated removal of vines since the late 1990s to reduce output amid a shrinking market.
Shipments fell to 141 million bottles in 2025, the lowest since 2009.
The BNIC trade group reports that consumption is expected to fall about 2% annually through 2029, signaling ongoing challenges for the Cognac industry.

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Story summary

In January 2026, Cognac producers began the first coordinated removal of vines since the late 1990s to reduce output amid a shrinking market.
Shipments fell to 141 million bottles in 2025, the lowest since 2009.
The BNIC trade group reports that consumption is expected to fall about 2% annually through 2029, signaling ongoing challenges for the Cognac industry.