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Olivia Wilde's "The Invite" Sparks Bidding War at Sundance

1/28/2026, 3:46:06 AM

Overview of the Bidding War

Olivia Wilde's latest film, "The Invite," has ignited a competitive bidding war among major film studios following its premiere at the Sundance Film Festival. The film, a romantic comedy featuring Wilde and Seth Rogen as a couple navigating a troubled marriage, alongside Edward Norton and Penelope Cruz as their sexually adventurous guests, has attracted attention for its engaging narrative and humor. Warner Bros., A24, and Focus Features are currently vying for distribution rights, with Warner Bros. entering the fray with a last-minute bid.

Background and Context

"The Invite" is adapted from Cesc Gay’s Spanish comedy "The People Upstairs," with the project spearheaded by Oscar-nominated producer David Permut. The film's development faced challenges, including cast changes, but ultimately culminated in a production that Wilde directed in chronological order, akin to a theatrical play. Wilde's previous directorial efforts, including "Booksmart" and "Don’t Worry Darling," have set a precedent for her work, with "Don’t Worry Darling" achieving a near $20 million opening at the box office.

Key Figures Involved

  • Olivia Wilde: Director and star of "The Invite," known for her previous works including "Booksmart" and "Don’t Worry Darling."
  • Seth Rogen: Co-star, playing a husband in a marriage facing difficulties.
  • Edward Norton and Penelope Cruz: Co-stars portraying the intriguing upstairs couple.
  • David Permut: Producer who secured the rights to the original Spanish film and guided the project through its development.

Official Statements & Responses

Wilde expressed her excitement about the film's premiere, stating, “It was the best night of my life, it was so fun. To sit and laugh with that audience was just so wonderful, so full of joy, I was just levitating in my seat.” This sentiment reflects the positive reception the film received at Sundance, contributing to the heightened interest from distributors.

Criticism & Opposition

While the film has garnered enthusiasm, there are concerns regarding its marketability and potential competition from other festival hits. Critics may question whether "The Invite" can achieve similar box office success as Wilde's earlier projects, especially in a crowded market.

What's Next

As the bidding war unfolds, the outcome will determine the film's distribution strategy, with Wilde reportedly favoring a theatrical release. The decision will also reflect the broader trends in film distribution, particularly for comedies in a post-pandemic landscape.

Verbatim Quotes

  • “was the best night of my life, it was so fun. To sit and laugh with that audience was just so wonderful, so full of joy, I was just levitating in my seat.” — Olivia Wilde, Director and Star of "The Invite."