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LEGO's New Star Wars Sets: Smart Features, High Prices

1/28/2026

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Summary

Story summary

LEGO unveils five Star Wars Smart Play sets, launching March 1, 2026, including Millennium Falcon, Mos Eisley Cantina, Yoda's Hut, Luke's Landspeeder, and AT-ST Attack on Endor.
Each set includes Smart Minifigures and Smart Tags and lacks the Smart Brick.
Prices range from $39.99 for Luke's Landspeeder to $99.99 for the Millennium Falcon.
Critics warn high costs and the need for extra sets to access Smart features, potentially limiting appeal.

History

Historical Context

The 1977 release of Star Wars transformed the toy industry, with Kenner producing over 300 million action figures by 1985. This success set a precedent for toy licensing, enabling George Lucas to fund subsequent films. Today, LEGO's Star Wars Smart Play sets, priced between $39.99 and $99.99, reflect a shift towards interactive toys, raising concerns about affordability and accessibility in the evolving market.

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Story summary

LEGO unveils five Star Wars Smart Play sets, launching March 1, 2026, including Millennium Falcon, Mos Eisley Cantina, Yoda's Hut, Luke's Landspeeder, and AT-ST Attack on Endor.
Each set includes Smart Minifigures and Smart Tags and lacks the Smart Brick.
Prices range from $39.99 for Luke's Landspeeder to $99.99 for the Millennium Falcon.
Critics warn high costs and the need for extra sets to access Smart features, potentially limiting appeal.

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