Story perspectives

Howie Liu Unveils Superagent: Airtable's Bold New Venture

1/28/2026

Summary

Story summary

Howie Liu, CEO of Airtable, is launching Superagent, Airtable’s first stand-alone product in its 13-year history.
Superagent uses multi-agent coordination to let users orchestrate multiple specialized agents for complex tasks.
Liu emphasizes delivering high-quality outputs, including data visualizations.
Despite stiff competition, Liu bets on future innovations rather than solely protecting current assets.
He concedes Airtable may remain larger in the short term, but Superagent has significant growth potential.

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Story summary

Howie Liu, CEO of Airtable, is launching Superagent, Airtable’s first stand-alone product in its 13-year history.
Superagent uses multi-agent coordination to let users orchestrate multiple specialized agents for complex tasks.
Liu emphasizes delivering high-quality outputs, including data visualizations.
Despite stiff competition, Liu bets on future innovations rather than solely protecting current assets.
He concedes Airtable may remain larger in the short term, but Superagent has significant growth potential.