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Shein Introduces Age-Verification Tool Amid Backlash

1/28/2026

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Summary

Story summary

Shein will implement an age-assurance tool after backlash over the sale of sex dolls.
Zhu Yinan, Shein General Counsel, told EU lawmakers that the tool will be rolled out country by country.
The European Commission is supervising Shein and testing an age-verification app in six EU countries, with potential fines under the Digital Services Act.

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Story summary

Shein will implement an age-assurance tool after backlash over the sale of sex dolls.
Zhu Yinan, Shein General Counsel, told EU lawmakers that the tool will be rolled out country by country.
The European Commission is supervising Shein and testing an age-verification app in six EU countries, with potential fines under the Digital Services Act.