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Pop Mart's Pucky Knock Knock Keychains Take China by Storm!

1/28/2026

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Summary

Story summary

Pop Mart, a Chinese toymaker, launched the blind box series Pucky Knock Knock in January, with plush keychains priced at 99 yuan (US$14).
The series features a fluffy character holding a wooden drumstick that users pull out to knock on the head and trigger the electronic muyu sound.
The launch follows the success of Pop Mart's Labubu series.
The new series has quickly gained popularity in China.

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Story summary

Pop Mart, a Chinese toymaker, launched the blind box series Pucky Knock Knock in January, with plush keychains priced at 99 yuan (US$14).
The series features a fluffy character holding a wooden drumstick that users pull out to knock on the head and trigger the electronic muyu sound.
The launch follows the success of Pop Mart's Labubu series.
The new series has quickly gained popularity in China.