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Tiger Woods' Sun Day Red Surges Post-Nike Split

1/28/2026

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Story summary
  • Tiger Woods' Sun Day Red golf apparel line launched in May 2024 after his split from Nike and has exceeded revenue projections, per CEO David Abeles.
  • The brand has formed partnerships with notable golfers, including Karl Vilips.
  • Sun Day Red plans to introduce a women's line and expand its ambassador roster.
  • Tiger Woods continues to model his designs as he recovers from back surgery and has limited tournament participation.