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Project Pan: TikTok's Viral Challenge for Skincare Lovers

1/28/2026

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Summary

Story summary

Project Pan is a viral trend on TikTok where participants showcase well-used skincare and makeup products.
Participants include influencers and everyday users who share products that have seen extensive use.
The challenge requires using products until the metal pan at the bottom of powder makeup is visible or the containers are emptied.
The trend highlights consumer behavior around usage before replacement and has drawn attention on social media.

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Story summary

Project Pan is a viral trend on TikTok where participants showcase well-used skincare and makeup products.
Participants include influencers and everyday users who share products that have seen extensive use.
The challenge requires using products until the metal pan at the bottom of powder makeup is visible or the containers are emptied.
The trend highlights consumer behavior around usage before replacement and has drawn attention on social media.