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NIL Boom: $45 Million Deals for College Athletes

1/28/2026

31 7 Full Breakdown

Summary

Story summary

The NCAA's Name, Image, and Likeness (NIL) policy, enacted July 1, 2021, allows college athletes to profit from their name, image, and likeness.
Quinn Ewers became a prominent example by earning significant NIL deals as a top quarterback prospect.
LIFT Sports Management, led by Ron Slavin and Rich Scangarello, helps Brendan Sorsby and Josh Hoover navigate the NIL landscape and has secured $45 million in deals during the transfer portal.

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Story summary

The NCAA's Name, Image, and Likeness (NIL) policy, enacted July 1, 2021, allows college athletes to profit from their name, image, and likeness.
Quinn Ewers became a prominent example by earning significant NIL deals as a top quarterback prospect.
LIFT Sports Management, led by Ron Slavin and Rich Scangarello, helps Brendan Sorsby and Josh Hoover navigate the NIL landscape and has secured $45 million in deals during the transfer portal.