Story perspectives

Margot Robbie's Wuthering Heights Tour Sparks Debate on Film Marketing

1/28/2026

Summary

Story summary

Margot Robbie's press tour for Wuthering Heights has sparked debate about film promotion.
On Jimmy Kimmel Live!, she described a Cathy-themed bachelorette party as chaotic, with friends reacting passionately to the film.
Critics say promotional tactics, including exaggerated affection between Margot Robbie and Jacob Elordi, blur the line between actors and their roles.
The trend raises concerns about parasocial relationships and a shift in how movies are marketed.

History

Historical Context

The rise of method acting in the 1950s, spearheaded by Lee Strasberg at the Actors Studio, revolutionized Hollywood, influencing actors like Marlon Brando and Robert De Niro. By 1970, this immersive approach blurred the lines between actors and their roles, a trend echoed today in promotional tactics by stars like Margot Robbie and Jacob Elordi, raising concerns about parasocial relationships in the film industry.

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Story summary

Margot Robbie's press tour for Wuthering Heights has sparked debate about film promotion.
On Jimmy Kimmel Live!, she described a Cathy-themed bachelorette party as chaotic, with friends reacting passionately to the film.
Critics say promotional tactics, including exaggerated affection between Margot Robbie and Jacob Elordi, blur the line between actors and their roles.
The trend raises concerns about parasocial relationships and a shift in how movies are marketed.

1 / 2