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China's Merchandise Orders Surge Ahead of 2026 World Cup

1/28/2026

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Summary

Story summary

With the 2026 FIFA World Cup co-hosted by the U.S., Mexico, and Canada, China’s manufacturing sector sees a surge in fan merchandise orders.
In Yiwu, exporters such as Miji report a 20% rise in orders from the 2022 World Cup, producing flags and scarves for Mexico and the United States.
Yet Miji cautions the boost is temporary, citing a weak first half of 2025 and a lack of permanent customers.

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Story summary

With the 2026 FIFA World Cup co-hosted by the U.S., Mexico, and Canada, China’s manufacturing sector sees a surge in fan merchandise orders.
In Yiwu, exporters such as Miji report a 20% rise in orders from the 2022 World Cup, producing flags and scarves for Mexico and the United States.
Yet Miji cautions the boost is temporary, citing a weak first half of 2025 and a lack of permanent customers.