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Story summary
- Apple Inc.'s iPhone Air, launched in September 2025, captured only 6% of U.S. iPhone buyers in its first full quarter.
- Sales of the iPhone 17 models outpaced the Air in the same period.
- Analysts say the Air's appeal is limited by its emphasis on thinness.
- Apple has cut production due to weak demand.
- Apple delayed the second-generation iPhone Air due to weak demand.
