Drooid Logo
Back to today’s briefing

Story perspectives

iPhone Air Sales Plummet, Production Cuts Announced

1/28/2026

27 5 Full Breakdown

1 of 1

Story summary
  • Apple Inc.'s iPhone Air, launched in September 2025, captured only 6% of U.S. iPhone buyers in its first full quarter.
  • Sales of the iPhone 17 models outpaced the Air in the same period.
  • Analysts say the Air's appeal is limited by its emphasis on thinness.
  • Apple has cut production due to weak demand.
  • Apple delayed the second-generation iPhone Air due to weak demand.