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Rakia Media Acquires Chia Pet for Animated Project

1/29/2026

23 2 Full Breakdown

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Story summary
  • Rakia Media has acquired screen rights to the Chia Pet brand for an animated film or TV series.
  • Adam Jay Epstein, writer and producer, and Ari Daniel Pinchot and Jonathan Rubenstein from Crystal City Entertainment will develop the project.
  • Chia Pets debuted in 1977 and have sold over 30 million units.
  • Joel Weinshanker, CEO of Ad Populum, emphasizes brand legacy and future potential.
  • Rakia Media's second acquisition follows Backyard Sports.