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Story summary
- Rakia Media has acquired screen rights to the Chia Pet brand for an animated film or TV series.
- Adam Jay Epstein, writer and producer, and Ari Daniel Pinchot and Jonathan Rubenstein from Crystal City Entertainment will develop the project.
- Chia Pets debuted in 1977 and have sold over 30 million units.
- Joel Weinshanker, CEO of Ad Populum, emphasizes brand legacy and future potential.
- Rakia Media's second acquisition follows Backyard Sports.
