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NASCAR Revives Nicotine Sponsorship with Grizzly Partnership

1/29/2026

24 5 Full Breakdown

Summary

Story summary

NASCAR has partnered with Grizzly Nicotine Pouches to restore nicotine sponsorship after the 2010 ban.
Grizzly will have naming rights for NASCAR-owned track campgrounds and previously sponsored Kaulig Racing’s No. 10 car.
Sales of nicotine pouches rose from 126 million pouches in August 2019 to 808 million in March 2022.
A study shows more than 15% of Ohio State University undergraduates have used nicotine pouches.

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Story summary

NASCAR has partnered with Grizzly Nicotine Pouches to restore nicotine sponsorship after the 2010 ban.
Grizzly will have naming rights for NASCAR-owned track campgrounds and previously sponsored Kaulig Racing’s No. 10 car.
Sales of nicotine pouches rose from 126 million pouches in August 2019 to 808 million in March 2022.
A study shows more than 15% of Ohio State University undergraduates have used nicotine pouches.