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Texas Senate Democratic Primary: A Tight Race Between Jasmine Crockett and James Talarico

1/30/2026, 1:32:43 AM

Current Polling Landscape

In the lead-up to the Texas Senate Democratic primary on March 3, 2026, U.S. Rep. Jasmine Crockett of Dallas and State Rep. James Talarico of Austin are in a closely contested race. A recent poll conducted by Texas Public Opinion Research from January 14 to January 21 shows Crockett leading Talarico by a narrow margin of 38% to 37%, with 21% of voters undecided. This polling indicates a more competitive race than previous surveys, which had shown Talarico with a significant lead. For instance, an Emerson College poll from January 10-12 had Talarico ahead by 9 points, while Crockett's internal survey claimed a 13-point lead.

Voter Demographics and Support

The polling data reveals distinct demographic support for both candidates. Crockett has garnered strong backing from Black voters, with 75% expressing support, while Talarico leads among white and Latino voters, holding a 14-point advantage among white voters and a 10-point lead among Latino voters. However, Talarico faces challenges with name recognition, as 27% of likely Democratic primary voters reported being unfamiliar with him, compared to only 15% for Crockett.

Key Endorsements and Campaign Strategies

Crockett recently received a significant endorsement from the San Antonio Express News, which highlighted her federal experience and ability to address a wide range of policies. Crockett emphasized her readiness for the Senate, stating, "I have proven myself on the state and federal levels." Meanwhile, Talarico has focused on appealing to undecided voters and emphasizing electability in the general election, arguing that he is best positioned to win against a Republican opponent.

Criticism and Controversies

Crockett's campaign has faced scrutiny, particularly regarding her comments about Latino Trump supporters, which some critics argue could hinder her general election appeal. Despite this, she maintains that her ability to energize the Democratic base is crucial for success in November. Talarico has also faced challenges, particularly in establishing a strong presence and overcoming the visibility gap compared to Crockett, who has been more active on social media.

Official Statements and Responses

Both candidates have articulated their visions for the Senate. Talarico has stated, "Every Democratic primary voter who shows up in this primary needs to have one question on their mind, and that is who is best positioned to win in November." Crockett, in response, has emphasized the importance of energizing the base, asserting, "We’ve got to figure out who can excite the base, and I think that is what matters most when we’re talking about electability."

What's Next

As the primary approaches, early voting begins on February 17, with the registration deadline set for February 2. The outcome of this primary will be pivotal, as the winner will face the Republican nominee, likely incumbent U.S. Sen. John Cornyn, in the general election scheduled for November 3, 2026. Both candidates are aware that the stakes are high, with Democrats aiming to flip a statewide seat blue for the first time in over 30 years.