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Allbirds Closes U.S. Stores to Boost E-Commerce Growth

1/29/2026

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Summary

Story summary

Allbirds will close all U.S. full-price stores by the end of February to focus on e-commerce and partnerships.
Allbirds CEO Joe Vernachio said the closures are part of a turnaround strategy for growth.
The company has reduced its brick-and-mortar presence over the past two years, with revenue down 23% year-over-year.
Allbirds will maintain two U.S. outlet stores and two London full-price stores.
Customers have responded positively to new products.

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Story summary

Allbirds will close all U.S. full-price stores by the end of February to focus on e-commerce and partnerships.
Allbirds CEO Joe Vernachio said the closures are part of a turnaround strategy for growth.
The company has reduced its brick-and-mortar presence over the past two years, with revenue down 23% year-over-year.
Allbirds will maintain two U.S. outlet stores and two London full-price stores.
Customers have responded positively to new products.