Story perspectives

ASEAN Leaders Propose Unified Visa Amid Tourism Growth

1/29/2026

Summary

Story summary

Association of Southeast Asian Nations (ASEAN) tourism leaders met in Cebu, Philippines, to propose a common visitor visa and stronger digital connectivity.
In 2024, the region welcomed 20 million Chinese, 9 million South Koreans, and 3 million Japanese tourists, signaling growth.
Verna Buensuceso of the Philippine Department of Tourism urged 2030-connected corridors to promote nature-based destinations, while analysts warn competition may hinder a unified market.

1 of 1

Story summary

Association of Southeast Asian Nations (ASEAN) tourism leaders met in Cebu, Philippines, to propose a common visitor visa and stronger digital connectivity.
In 2024, the region welcomed 20 million Chinese, 9 million South Koreans, and 3 million Japanese tourists, signaling growth.
Verna Buensuceso of the Philippine Department of Tourism urged 2030-connected corridors to promote nature-based destinations, while analysts warn competition may hinder a unified market.