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Warner Bros. Teams with Elon Musk for Winter Olympics

1/29/2026

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Summary

Story summary

Warner Bros. Discovery (WBD) partners with Elon Musk’s X for the Winter Olympics in Italy, Feb. 6–22, 2026.
The arrangement merges X’s real-time sports conversations with WBD’s Eurosport and TNT Sports coverage.
Brands gain access to exclusive in-game clips on X feeds across Europe.
WBD will work with TikTok to provide behind-the-scenes content in several European countries.
The Paris Olympics collaboration generated significant engagement.

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Story summary

Warner Bros. Discovery (WBD) partners with Elon Musk’s X for the Winter Olympics in Italy, Feb. 6–22, 2026.
The arrangement merges X’s real-time sports conversations with WBD’s Eurosport and TNT Sports coverage.
Brands gain access to exclusive in-game clips on X feeds across Europe.
WBD will work with TikTok to provide behind-the-scenes content in several European countries.
The Paris Olympics collaboration generated significant engagement.