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Hyundai's Profit Plummets 40% Amid Tariffs, EV Incentives

1/29/2026

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Story summary
  • Hyundai Motor Co. reports a 40% drop in fourth-quarter operating profit to 1.7 trillion won, due to U.S. tariffs and EV incentives.
  • The company posted a record annual revenue of 186.25 trillion won, driven by higher-priced SUVs and Genesis models.
  • The company plans 2026 vehicle sales at 4.16 million.
  • It will boost capital spending to 9 trillion won to expand U.S. capacity.
  • Hyundai aims for a 6.3%–7.3% operating margin.