Story perspectives
Hyundai's Profit Plummets 40% Amid Tariffs, EV Incentives
1/29/2026
1 of 1
Story summary
- Hyundai Motor Co. reports a 40% drop in fourth-quarter operating profit to 1.7 trillion won, due to U.S. tariffs and EV incentives.
- The company posted a record annual revenue of 186.25 trillion won, driven by higher-priced SUVs and Genesis models.
- The company plans 2026 vehicle sales at 4.16 million.
- It will boost capital spending to 9 trillion won to expand U.S. capacity.
- Hyundai aims for a 6.3%–7.3% operating margin.
