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KPop: Demon Hunters Expands Merchandise with Exciting Releases

1/29/2026

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Summary

Story summary

KPop: Demon Hunters, a Netflix surprise hit, will significantly expand its merchandise lineup.
Hot Toys will release 1:6 scale figures of Rumi, Mira, and Zoey for $260–$280, available for preorder.
Mattel will unveil fashion dolls, action figures, and games at the Nuremberg Toy Fair, with UNO cards at $6.49 and American Girl dolls at $165 for fans and collectors.

History

Historical Context

Established in 1962, the Nuremberg Toy Fair has become a crucial platform for toy manufacturers, showcasing around 70,000 new products annually. By 2020, the global toy market was valued at approximately $90 billion, reflecting significant industry growth. This fair highlights the enduring cultural impact of toys, as seen in modern franchises like KPop: Demon Hunters, which leverage toys to enhance brand engagement.

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Story summary

KPop: Demon Hunters, a Netflix surprise hit, will significantly expand its merchandise lineup.
Hot Toys will release 1:6 scale figures of Rumi, Mira, and Zoey for $260–$280, available for preorder.
Mattel will unveil fashion dolls, action figures, and games at the Nuremberg Toy Fair, with UNO cards at $6.49 and American Girl dolls at $165 for fans and collectors.

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