Story perspectives

Iranian Women Lead Boycott Against Huda Beauty Products

1/29/2026

Summary

Story summary

Thousands of social media users, especially Iranian women and diaspora influencers, have started a Huda Beauty boycott by discarding products.
Huda Kattan, founder of Huda Beauty, posted a video that allegedly depicted protesters burning images of Reza Pahlavi and U.S. President Donald Trump.
The video fueled pro-government narratives amid ongoing protests against the Islamic regime and spurred backlash.
Kattan said she was ignorant about the regime and faced criticism for geopolitical comments.

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Story summary

Thousands of social media users, especially Iranian women and diaspora influencers, have started a Huda Beauty boycott by discarding products.
Huda Kattan, founder of Huda Beauty, posted a video that allegedly depicted protesters burning images of Reza Pahlavi and U.S. President Donald Trump.
The video fueled pro-government narratives amid ongoing protests against the Islamic regime and spurred backlash.
Kattan said she was ignorant about the regime and faced criticism for geopolitical comments.