Story perspectives

Men's Plastic Surgery Soars: 95% Rise in Procedures

1/30/2026

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Summary

Story summary

Data released on January 29, 2026 show that the amount of plastic surgery performed on men nearly doubled in less than a decade, with surgical procedures rising 95% and non-surgical treatments rising 116% between 2018 and 2024.
Younger men, particularly in the Middle East and Latin America, are driving this trend.
Men account for 16% of all cosmetic procedures, while the United States leads in demand with 45% of the global market.
Growth is expected to slow to about 5% annually by 2030, while the Asia-Pacific region may see a 7% increase.

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Story summary

Data released on January 29, 2026 show that the amount of plastic surgery performed on men nearly doubled in less than a decade, with surgical procedures rising 95% and non-surgical treatments rising 116% between 2018 and 2024.
Younger men, particularly in the Middle East and Latin America, are driving this trend.
Men account for 16% of all cosmetic procedures, while the United States leads in demand with 45% of the global market.
Growth is expected to slow to about 5% annually by 2030, while the Asia-Pacific region may see a 7% increase.