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Chinese Woman Gains Fame and Fortune Through Pig Slaughter Event

1/30/2026, 12:49:01 AM

The Rise of Daidai's Online Fame

A 23-year-old woman from Chongqing municipality, China, known as Daidai, has gained significant online fame after hosting a pig slaughtering event at her rural home. On January 9, 2023, she invited the public to assist in the slaughter of two pigs in preparation for a traditional pork feast, which took place on January 11. The event attracted over 1,000 visitors, leading to a two-kilometer-long line of cars outside her home.

Community Engagement and Economic Impact

The event was not only a cultural gathering but also a substantial economic opportunity for Daidai. She prepared 500 kilograms of rice for the attendees, and the local government contributed three additional pigs to enhance the experience. Following the event, Daidai's social media following surged to over two million, and her live-streams reportedly generated six million yuan (approximately US$860,000) within three days. Additionally, clumps of soil from her property began selling for up to 18 yuan (US$3) as "lucky charms," further capitalizing on her newfound fame.

Official Statements & Responses

Daidai expressed her surprise at the overwhelming turnout and the financial success of the event. She stated that she did not initially plan to engage with multichannel network companies and emphasized her desire for her family's life to return to normal amidst the sudden attention.

Criticism & Opposition

While many celebrated the event as a revival of traditional practices, some critics raised concerns about the commercialization of cultural rituals and the potential impact on local traditions. The influx of visitors and media attention may alter the dynamics of rural life in Chongqing, prompting discussions about sustainability and cultural integrity.

Conflicting Reports & Gaps

There is limited information regarding the long-term effects of this event on Daidai's life and her community. While her immediate financial success is evident, the sustainability of her online fame and its impact on her family's lifestyle remain unclear.

Verbatim Quotes

“Daidai amassed over two million followers on her social media account.” — Source

“She also expressed a wish for her parents’ life to return to normal.” — Daidai

As Daidai navigates her newfound fame, the implications of her event on local culture and her personal aspirations continue to unfold, raising questions about the balance between tradition and modernity in rural China.