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Cowboys: NFL's Most Valuable Team Despite 30-Year Championship Drought

1/30/2026

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Summary

Story summary

The Dallas Cowboys finished 7-9-1 and had a 30-year absence from the NFC Championship Game, yet Forbes values the franchise at $13 billion as the NFL’s most valuable.
They led NFL attendance for the 17th straight season, averaging 92,991 fans per home game at AT&T Stadium (capacity over 100,000) and totaling 743,934 for the season, well ahead of the Denver Broncos.
In 2025, seven primetime games highlight ongoing appeal.

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Story summary

The Dallas Cowboys finished 7-9-1 and had a 30-year absence from the NFC Championship Game, yet Forbes values the franchise at $13 billion as the NFL’s most valuable.
They led NFL attendance for the 17th straight season, averaging 92,991 fans per home game at AT&T Stadium (capacity over 100,000) and totaling 743,934 for the season, well ahead of the Denver Broncos.
In 2025, seven primetime games highlight ongoing appeal.