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NBC's Pilot Orders Surge as Streaming Viewership Shifts

1/30/2026

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Story summary
  • On the January 29 episode of the Daily Variety podcast, Joe Otterson notes NBC's rise in pilot orders, signaling a return to traditional TV practices.
  • Andrew Wallenstein previews the upcoming Strictly Business podcast, which will analyze Luminate's Year-End Film and TV Report.
  • This report tracks viewership of streaming originals across major platforms.
  • The Strictly Business podcast is available on iHeartPodcasts, Apple Podcasts, and Spotify.