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LAFD Foundation Hires PR Firm Amid Fire Controversy

1/30/2026

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Summary

Story summary

The Los Angeles Fire Department Foundation paid $65,000 to hire Lede Company, a PR firm, amid Palisades fire criticism.
The foundation says it acted transparently to support the department, which lacked a communications director.
LAFD Chief Jaime Moore questions agency role and says it may have influenced a controversial report.
Spencer Pratt, a fire survivor and critic, announced his candidacy for mayor.
The LAFD and its foundation did not comment.

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Story summary

The Los Angeles Fire Department Foundation paid $65,000 to hire Lede Company, a PR firm, amid Palisades fire criticism.
The foundation says it acted transparently to support the department, which lacked a communications director.
LAFD Chief Jaime Moore questions agency role and says it may have influenced a controversial report.
Spencer Pratt, a fire survivor and critic, announced his candidacy for mayor.
The LAFD and its foundation did not comment.