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Story summary
- The American Gaming Association (AGA) projects $1.76 billion will be wagered on Super Bowl LX, a 27% increase from the previous year.
- This estimate includes bets from legal sportsbooks across 39 states and Washington, D.C.
- Analyst Jordan Bender forecasts a 2% decline in betting interest due to less engaging storylines.
- New York's sports betting market recorded $26.3 billion in wagers in 2025.
- Fanatics Sportsbook will debut its first Super Bowl ad this year, while prediction market operators will not advertise.
