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Jena Sims Celebrates End of Dry January with Bikini Reveal and Social Media Response

1/30/2026, 6:29:06 AM

Overview of the Event

Jena Sims, a Sports Illustrated Swimsuit model and wife of PGA Tour golfer Brooks Koepka, recently concluded her participation in Dry January, a month-long challenge aimed at abstaining from alcohol. On January 28, 2026, she marked the occasion with a bikini reveal on Instagram, showcasing the health benefits she experienced during the month. Sims highlighted improvements in her sleep quality, food choices, and overall well-being, while also expressing her eagerness to return to wine.

Health Benefits of Dry January

In her Instagram post, Sims detailed several positive changes she observed during her alcohol-free month, including:

These benefits were visually represented in her bikini announcement, which resonated with her followers and sparked engagement on social media.

Social Media Interaction and Criticism

Sims faced a critical comment on her post, questioning how her husband, Brooks Koepka, allowed her to share such content online. In response, she humorously stated, “I found one that doesn’t require permission ?.” This exchange highlights the scrutiny public figures often face on social media, as well as Sims' confidence in addressing such remarks.

Brooks Koepka's Return to PGA Tour

The timing of Sims' announcement coincides with Koepka's return to the PGA Tour after a stint with LIV Golf. Koepka, who had left the PGA Tour in 2022, announced his comeback as part of the Returning Member Program, which allows accomplished players a pathway back to competition. This decision, while beneficial for his career, comes with financial implications, including a potential loss of $50 million to $85 million in earnings and a $5 million charitable donation.

Official Statements & Responses

Brooks Koepka reflected on his decision to return to the PGA Tour, emphasizing the importance of family discussions in his choice. He stated, “A lot’s gone on over the past five, six months with my family... it was what was best for me and best for my family.” This sentiment underscores the personal challenges the couple has faced, including a recent pregnancy loss.

What's Next

As Sims transitions back to enjoying wine, her experience serves as a reminder of the balance between health and indulgence. The couple's journey continues to unfold in the public eye, with Koepka competing in upcoming PGA Tour events, including the Farmers Insurance Open.

Verbatim Quotes

  • “I found one that doesn’t require permission.” — Jena Sims, Sports Illustrated Swimsuit Model
  • “A lot’s gone on over the past five, six months with my family,” — Brooks Koepka, PGA Tour Golfer

Through her social media engagement and Koepka's professional developments, Jena Sims and Brooks Koepka remain prominent figures in both the sports and entertainment realms, navigating personal and public challenges together.