Story perspectives

PRCA Plans Move to Wyoming with $15 Million Incentive

1/30/2026

Summary

Story summary

The Professional Rodeo Cowboys Association (PRCA) plans to move its headquarters from Colorado to Wyoming, pending legislative approval.
Wyoming lawmakers are debating a $15 million incentive to attract the PRCA.
State Rep. Rachel Rodriguez-Williams says Wyoming favors self-sufficient businesses.
Governor Mark Gordon supports the move, citing rodeo's cultural significance.
The PRCA's chief marketing officer notes the decision is long-term and for stability.

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Story summary

The Professional Rodeo Cowboys Association (PRCA) plans to move its headquarters from Colorado to Wyoming, pending legislative approval.
Wyoming lawmakers are debating a $15 million incentive to attract the PRCA.
State Rep. Rachel Rodriguez-Williams says Wyoming favors self-sufficient businesses.
Governor Mark Gordon supports the move, citing rodeo's cultural significance.
The PRCA's chief marketing officer notes the decision is long-term and for stability.