Story perspectives

Tequila and Beer Sales Plummet Amid Immigration Fears

1/30/2026

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Summary

Story summary

Lander Otegui, Proximo Spirits' marketing head, says U.S. President Donald Trump’s immigration policies drove fear in the Hispanic community and a 6.4% drop in U.S. and Canadian tequila and Mexican beer sales.
Constellation Brands, which sells Modelo Especial, reports a 3% decline in beer sales, especially in markets with large Hispanic populations.
Bill Newlands, Constellation's CEO, says about 75% of Hispanic consumers are cautious about spending due to socio-economic concerns.

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Story summary

Lander Otegui, Proximo Spirits' marketing head, says U.S. President Donald Trump’s immigration policies drove fear in the Hispanic community and a 6.4% drop in U.S. and Canadian tequila and Mexican beer sales.
Constellation Brands, which sells Modelo Especial, reports a 3% decline in beer sales, especially in markets with large Hispanic populations.
Bill Newlands, Constellation's CEO, says about 75% of Hispanic consumers are cautious about spending due to socio-economic concerns.