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Story summary
- OpenAI's video-generation app Sora launched in October 2025.
- It quickly rose to the top of the U.S. App Store.
- Downloads fell 32% in December 2025 and 45% in January 2026, totaling 1.2 million installs.
- Consumer spending declined by 32%.
- Users have expressed concerns about sharing likenesses, and the future hinges on copyright deals and new features.
