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Story summary
- Adidas AG shares rose 4.8% after the €1 billion buyback announcement.
- The company reported full-year revenue of €24.811 billion and operating profit of €2.056 billion, with a gross margin of 51.6%.
- Despite 11% fourth-quarter sales growth, analysts warn currency and tariff pressures could impact margins in 2026.
- The March 4 guidance will assess momentum amid headwinds and the potential impact of the buyback and the competitive retail landscape on discounting.
