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Chery Chooses Liverpool for European HQ, Boosts UK Jobs

1/30/2026

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Summary

Story summary

Chery will establish its European headquarters in Liverpool, focusing on research, engineering, and commercial development.
The move is expected to create hundreds of high-skilled jobs and strengthen UK-China trade.
The announcement coincided with Prime Minister Keir Starmer's trade visit to China to boost bilateral ties.
Chery is in early discussions with Jaguar Land Rover to use spare capacity at JLR factories.

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Story summary

Chery will establish its European headquarters in Liverpool, focusing on research, engineering, and commercial development.
The move is expected to create hundreds of high-skilled jobs and strengthen UK-China trade.
The announcement coincided with Prime Minister Keir Starmer's trade visit to China to boost bilateral ties.
Chery is in early discussions with Jaguar Land Rover to use spare capacity at JLR factories.