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Apple Delays iPhone 18 Launch to Focus on Premium Models

1/30/2026

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Summary

Story summary

Apple will delay the iPhone 18 release to the first half of 2027, focusing on high-end models in 2026, per Nikkei Asia.
The shift prioritizes Apple’s foldable iPhone and two upgraded non-folding models with enhanced cameras and larger displays.
The strategy aims to optimize resources and profits amid rising memory chip costs.
An executive said a smooth supply chain will be a key challenge for the year.

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Story summary

Apple will delay the iPhone 18 release to the first half of 2027, focusing on high-end models in 2026, per Nikkei Asia.
The shift prioritizes Apple’s foldable iPhone and two upgraded non-folding models with enhanced cameras and larger displays.
The strategy aims to optimize resources and profits amid rising memory chip costs.
An executive said a smooth supply chain will be a key challenge for the year.