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Apple Unveils Heartwarming Lunar New Year Short Film

1/31/2026

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Summary

Story summary

Apple Inc. released its annual short film "Glad I Met You" to celebrate the upcoming Chinese New Year, which begins on February 17.
Directed by Bai Xue, the film features a girl and a talking dog and was filmed with the iPhone 17 Pro using stop-motion.
Apple released a behind-the-scenes video with crew insights, highlighting the ongoing Lunar New Year celebration.

History

Historical Context

The Lunar New Year, celebrated globally, has roots tracing back over 4,000 years in China, evolving from ancient harvest festivals. In 2024, it was recognized by UNESCO as an Intangible Cultural Heritage. Apple Inc. has embraced this cultural significance, producing films like "Glad I Met You," directed by Bai Xue, to highlight family and tradition, reflecting a trend of corporate engagement in cultural celebrations.

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Story summary

Apple Inc. released its annual short film "Glad I Met You" to celebrate the upcoming Chinese New Year, which begins on February 17.
Directed by Bai Xue, the film features a girl and a talking dog and was filmed with the iPhone 17 Pro using stop-motion.
Apple released a behind-the-scenes video with crew insights, highlighting the ongoing Lunar New Year celebration.

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