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Premium Water Demand Soars: A $5 Billion Market Emerges

1/31/2026

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Summary

Story summary

In New Delhi, blind tasting showcased premium waters from France, Italy, and India, signaling a US$5 billion market.
Demand for premium water rises as distrust of municipal water grows and wellness trends appeal to affluent consumers.
Premium water now accounts for 8% of the bottled market, up from 1% in 2021.
Tata Group and Bollywood celebrities are capitalizing on the trend, while some consumers face prices above US$3 per bottle.

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Story summary

In New Delhi, blind tasting showcased premium waters from France, Italy, and India, signaling a US$5 billion market.
Demand for premium water rises as distrust of municipal water grows and wellness trends appeal to affluent consumers.
Premium water now accounts for 8% of the bottled market, up from 1% in 2021.
Tata Group and Bollywood celebrities are capitalizing on the trend, while some consumers face prices above US$3 per bottle.