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Snoop Dogg Joins Swansea City Ownership to Boost Global Profile

1/31/2026

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Summary

Story summary

Calvin Cordozar Broadus Jr., known as Snoop Dogg, is an American rapper who bought a minority stake in Swansea City to reach the Premier League.
He plans to secure sponsorship deals and marketing strategies to boost the club's global visibility.
Broadus has not attended a match.
His son attended a game last August.
Co-owners Martha Stewart and Luka Modric joined to boost the club's profile and revenue.

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Story summary

Calvin Cordozar Broadus Jr., known as Snoop Dogg, is an American rapper who bought a minority stake in Swansea City to reach the Premier League.
He plans to secure sponsorship deals and marketing strategies to boost the club's global visibility.
Broadus has not attended a match.
His son attended a game last August.
Co-owners Martha Stewart and Luka Modric joined to boost the club's profile and revenue.