Story perspectives
U.S. Wine Sales to Canada Plunge 91% Amid Tariffs
1/31/2026
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Story summary
- U.S. wine sales to Canada have declined 91% since 2024 due to tariff policies under U.S. President Donald Trump and a boycott by Quebec and Ontario liquor stores.
- Brown-Forman and Jim Beam report significant sales declines as some distillers suspend production.
- The broader drinks industry faces rising prices and limited imported product availability.
- Trump remains unyielding, threatening further tariffs on French wines in response to political tensions.
