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Amazon Shutters 60 Fresh Stores, Shifts Focus to Whole Foods

1/31/2026

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Summary

Story summary

Amazon announced it will close approximately 60 Amazon Fresh grocery stores in the United States due to difficulty establishing a distinct customer experience.
Launched in 2020, Amazon Fresh aimed to offer affordable groceries and technology like Just Walk Out checkout.
Amazon will focus on expanding Whole Foods and grocery delivery as it seeks a larger market presence, with about a 1.6% share.

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Story summary

Amazon announced it will close approximately 60 Amazon Fresh grocery stores in the United States due to difficulty establishing a distinct customer experience.
Launched in 2020, Amazon Fresh aimed to offer affordable groceries and technology like Just Walk Out checkout.
Amazon will focus on expanding Whole Foods and grocery delivery as it seeks a larger market presence, with about a 1.6% share.