Story perspectives
Daymond John: Juggling Jobs Fueled FUBU's $6 Billion Success
1/31/2026
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Story summary
- Daymond John, founder of FUBU, emphasizes keeping a day job while pursuing entrepreneurship, citing years at Red Lobster to fund FUBU, which he launched in 1992 with $40.
- He learned sales and inventory management from restaurant work, aiding FUBU's rise in the 1990s through hip-hop connections.
- A significant investment from Samsung propelled FUBU to $30 million in sales within three months and helped reach over $6 billion in total revenue.
