Story perspectives

ATM 2026: Sports Tourism Set to Surge in Dubai

1/31/2026

Summary

Story summary

The Arabian Travel Market (ATM) 2026 in Dubai will emphasize sports tourism's growing impact on travel demand, scheduled for May 4–7, 2026.
Research shows sports tourists spend more than average travelers, with sports-related trips projected to rise 63%.
The trend could boost the Middle East’s sports tourism market, valued at around $600 billion.
Danielle Curtis, ATM’s Exhibition Director, says understanding sports tourism dynamics is essential to attract new audiences.

History

Historical Context

The global sports tourism market was valued at approximately $600 billion in 2010, with sports tourists spending 30% more than regular travelers. This trend reflects the growing significance of sports events in tourism, as seen in the anticipated 63% increase in sports-related trips by 2026, which could transform the Middle East's tourism landscape and bolster regional economies.

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Story summary

The Arabian Travel Market (ATM) 2026 in Dubai will emphasize sports tourism's growing impact on travel demand, scheduled for May 4–7, 2026.
Research shows sports tourists spend more than average travelers, with sports-related trips projected to rise 63%.
The trend could boost the Middle East’s sports tourism market, valued at around $600 billion.
Danielle Curtis, ATM’s Exhibition Director, says understanding sports tourism dynamics is essential to attract new audiences.

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